What to Expect in the First 90 Days of Working With Vipul Rajput

Working with an SEO expert will give you a clear insight into what is happening on your website, and the improvements that are being made to help achieve your business goals. As SEO can take time, during the first 90 days I will work on understanding your website, putting in place the correct strategies and seeing how we are doing.

My name is Vipul Rajput, an SEO expert with over 8+ years of experience and 100+ projects completed. I focus on understanding how people search and ensuring the website has the opportunities to improve and rank well for organic growth in the long term.

Here's what you can expect in the first 3 months of working with me:

Month 1 – Understanding Your Website & Goals

As an SEO expert in Delhi, I will firstly want to understand your website, business goals, current search performance and competitors to ensure I can give recommendations for improvements. This will allow me to understand what improvements are needed and put together the best strategy for your website.

I will set up and verify Google Search Console and Google Analytics. This will allow us to understand the baseline of the website and track search performance, organic traffic, user activity and conversions.

During this month I will:

1. Audit your website to identify any issues with the site -This will include technical issues, content issues, crawling and searching performance.
2. Set up and verify Google Search Console and Google Analytics.
3. Keyword research will be done to identify the right keywords based on search intent.
4. I will research competitors to understand their keyword strategy, content strategy, website structure and any improvements needed for your website.
5. Technical SEO issues will be identified.
6. I will create an SEO roadmap based on your website, business goals and opportunities.

At the end of the first month you will have a good understanding of how your website is performing with SEO, what issues need to be fixed and what strategy will be used moving forward.

Month 2 – Implement Improvements

Once we have a good understanding of your website, the next month will be putting your SEO roadmap into action. I will focus on improving key pages, fixing technical issues and ensuring your website is structured in a way that will benefit both search engines and users.

Not all recommendations will be actioned straight away. I will look at what will have the most impact, what is technically needed and what will benefit your business the most.

During this month I will:

1. Improve On-Page SEO -  This includes improving title tags, meta descriptions, headings, content structure and keyword use to improve the relevancy of key pages.
2. Fix technical SEO issues - this will include any crawling, indexing, redirection, broken links and website issues.
3. Improve internal linking -  This will include linking relevant pages to help users and search engines understand the relationship between different sections.
4. Create a content plan -  This will identify ideas based on search demand, keyword opportunities, questions asked and business goals.
5. Review backlinks -  This will include identifying any harmful or poor quality backlinks and identifying any opportunities to improve your website's authority.

During this month we will be looking for action recommendations. Depending on how complex your website is and how much development support you have, some technical improvements and content may take longer.

Month 3 – Tracking Improvements

During the 3rd month we will be looking to review your website and see how it is performing with the improvements we have been making. I will look at various performance metrics to understand what is working well.

Using Google Search Console and Google Analytics will help us to compare how your website is performing now compared to the baseline. This will help us to understand how your website is performing with search.

During this time I will:

1. Track keyword ranking improvements - This will help us understand how your target keywords are performing and which pages are improving or dropping in search.
2. Review organic traffic - This will include looking at clicks, impressions, CTRs and organic traffic.
3. Improve pages -  This will include identifying pages that need improving with content, search intent and optimisation.
4. Track leads -  This will include reviewing the data we have on conversions to understand if we are getting meaningful actions from organic traffic.
5. Identify new keywords and content opportunities - This will include identifying new search queries and content topics to help improve organic growth.

At the end of the 3rd month we will have enough data from the campaign to review what we have done, see how it is performing in the early stages and what our next priorities will be.

What Will Vipul Rajput Tell You During These 90 Days?

As SEO should always be transparent, you should have a good understanding of what we have done, what improvements we are making and what still needs to be worked on.

Throughout the campaign you will receive updates to help you understand how your website is performing.

You can expect:

1. Regular updates on your SEO performance.
2. A list of what has been completed and improvements made.
3. Keyword ranking and traffic updates.
4. Issues identified and recommendations.
5. A clear plan for growth in the next quarter. This will include what our priorities, content opportunities and improvements needed.

This will give you a good understanding of what we are doing and why certain decisions are being made.

What Can You Expect After the First 90 Days?

After working with me for 90 days you should have a better foundation in place to help your website improve organically. However, SEO does not have a set timeline to improve. Competition, history of the website, industry, quality of the content, technical difficulty and speed of implementation can have an effect on how quickly your website can improve.

I will concentrate on implementing changes that will help develop your business in the long run.

After the first 3 months you will get:

1. A strong technical SEO foundation - Any key technical issues identified during the audit will have been fixed based on their priority.
2. Improved search visibility - Key pages will have been improved to help your website target the right search queries.
3. Improved optimization -  Title tags, headings, content, internal linking and website structure will have been improved.
4. Early improvements in organic traffic - There could be improvements in clicks, impressions and relevant traffic.
5. A clear direction for your long term SEO growth -  We will have a realistic roadmap based on how we are performing in the campaign and any new opportunities.

However, it must be understood that appearing on the first page of Google and securing leads will take more than 90 days. For the initial period of 90 days, it is necessary to formulate an effective strategy and set directions for the future.

Final Thoughts 

The point of the first 90 days of the SEO process is to create the right foundation, make some changes and analyze how well the website works. Everything has to be done for a certain reason and correlate with business objectives.

Being a SEO specialist from Delhi , I will try to understand your website first, be honest with everything I do, and use the metrics of the performance of the website in the future.